
An annual rubber race down the Kitakami River in Morioka. You can enter as a competitor or simply as a slow cruise down the river..
The Morioka Sansa Odori is held every year August 1st-4th. In addition to being the world's largest taiko drum gathering, ..
The Kitakami Michinoku Geino Festival is held each year on the first weekend of August
Wanko soba represents Iwate’s most famous (and possibly only) food challenge. The aim is to consume as many small bowls of noo..
Witness the 'flying dango' over Gembikei Gorge, delivered by Kakko-ya.
Hot Jaja is a restaurant specializing in Jajamen noodles. Located right in front of JR Morioka Station, it's the perfect p..
Situated in the heart of Morioka, at the source of the city’s animated pulse, is Hotel Metropolitan Morioka.
Pamper yourself in the hot springs of Dai onsen, Hanamaki.
Osawa Onsen, in the verdant hills of Iwate, is more than just a hot spring hotel, it's a retreat and a snapshot of Japan from..
This museum is dedicated to keep alive the monster (Oni) culture of Japan. All throughout Japan there are some festivals dedicated..
A visit to this northern prefecture will lead you to new experiences.
Tohoku is full of great mountains to explore. There is something new to see at every season but fall is particularly beautiful...