Located in northwestern Shikoku and bordering the Seto Inland Sea, Ehime Prefecture (愛媛県, Ehime-ken) is surrounded by nature - visitors can enjoy great views of the Inland Sea coast and the Seto Inland Sea National Park.
Many tourists also flock to Ehime to visit Dogo Onsen, arguably the most storied hot springs in Japan, as well as the historical Matsuyama and Uwajima castles. In fact, Ehime has five of Japan’s “Top 100 Castles,” the most of any prefecture (tied with Hyogo and Nagano).
The capital city of Matsuyama is perhaps most famous for being the scene of Natsume Soseki’s Botchan, one of Japan’s most beloved novels. As a result, many attractions in the city bear its name, such as the Botchan Train.
Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..
Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
The smallest and most popular Donburi shop in Saijo, with a wonderful small town feel. A single proprietor does it all, and katsu..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
If you need to unwind, de-stress, and heal your body and soul, there's no better place than Saijo's Yu no Tani Ryokan.