
Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..
Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
The smallest and most popular Donburi shop in Saijo, with a wonderful small town feel. A single proprietor does it all, and katsu..
Spa Ryokan Dougoya offers budget accommodation in Dogo with the atmosphere of a traditional ryokan.
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
If you need to unwind, de-stress, and heal your body and soul, there's no better place than Saijo's Yu no Tani Ryokan.
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.
Omori Warosokuya is the only Japanese candle shop in Ehime prefecture. The workshop is a reflection of the old craftsperson approach..
Each year from around mid to late April, Ehime's Nanrakuen Garden hosts a festival to celebrate the color of around 32,000 azalea..